Go Where the Talents Are


Between March 2015 to January 2016, the number of Internet users in the Philippines increased by 6.6% or an additional 2.9 million users in a span of 10 months. The total number of users is approximately 47% of the population or about 47 million Pinoys glued to their desktops, tablets or smartphones.

Facebook, Google+, Viber, Twitter, and Instagram are the preferred destinations and at least 5hours a day are spent browsing thru the different posts, images, videos, and links. It is in this context that we, as hiring companies and managers, should start reconsidering and reviewing our strategies on how we are trying to get our prospective hires’ attention.


A decade ago, it made sense to put out job vacancies in online job boards because these platforms provided a digital meeting point for the talents and the recruiters. Applying for a job was a mouse-click away and recruiters received hoards of applications without having to worry about not having enough room at the office’s waiting area.

However, a lot has changed since the job board era and the “digital distraction” called Social Media has acquired a global cult-like following primarily due to its ability to connect users instantly. Information is passed on virally and received by hundreds or thousands of users in a few seconds.

Typical BPO Operations Floor

As a marketer, and even as a recruiter, it will be a sin if you ignore the 47 million Netizens who are looking to satisfy their Social Media and digital media craving on a daily basis. You will need to overhaul your audience attraction and acquisition strategies if you have not done so yet. The war for talent has become more vicious; you will have to make do with left-overs if you have not included digital marketing into your recruitment strategies yet. Revisit and retool your advertising budget and start going where the talents are.


WeRK.PH (www.werk.ph) has been specializing in Recruitment Marketing for the past 5 years and has helped companies in the IT-BPM industry promote their employer brand and support their talent attraction and acquisition requirements. Email us at http://werk.ph/contact-us for your product and service inquiries.